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How to Optimize your websites images for Pagespeed

· 5 min read
Robin Tubungbanua

I will go through some things you can do to your images to get a pagespeed score of 90-100 for both mobile and desktop, like Preparing different image sizes and formats like webp, and Media Queries for supporting the sizes and formats.

If you have the 💰💰💰, you can use a cloud service like imagekit.io and let them handle your image and video optimizations. This blog is mainly for people who don't have deep pockets.

Responsive Web Design

Having a responsive web design means it should be optimized for all kinds of device screens! Be it a 5 inch mobile phone to a 34 inch ultrawide.

You can use a bunch of different CSS tricks for setting up a flexible layout for your texts, but for images you can use Media Queries.

Prepare different image sizes and formats

A lot of young developers think that resizing an image using css would be sufficient in saving space. It is not. The full resolution image would still need to get "served" from the server your website is hosted at and then make it to your users browsers. So to actually save space, we would need to prepare different resolution images and formats. I compiled a list of websites I used to compress my image, change image resolution, and change image formats, preferrably you have a jpeg version, and a webp/avif version.

You can use whatever site you want to use but these are just the sites that I liked using the most.

Media Queries

media queries allow us to add CSS rules if a certain condition is true. So one thing we can do would be to set the max-width and min-width for the query so it targets a general screen size.

This is effective for when we want to serve different image resolutions so we can save on the total size of our website.

The example below uses the syntax x1, x2, x3 to serve different resolution images. Respectively 1500px, 2500px, and 4800px.

Monitor Screens and Tablets

x1 would be the served to devices with a width below 1200px;

Version 1 Media Query
@media screen
and (min-device-width: 800px)
and (max-device-width: 1200px) {

.hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/hero-full-image-x1.jpeg);
}

.hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/hero-banner-image-x1.jpg);
}
}

x2 would be served to devices with a width in-between 1200px and 1600px

Version 2 Media Query
@media screen 
and (min-device-width: 1200px)
and (max-device-width: 1600px) {

.hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/hero-full-image-x2.jpeg);
}

.hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/hero-banner-image-x2.jpg);
}
}

3x would be served to devices with a width above 1600px

Version 3 Media Query
@media screen
and (min-device-width: 1600px){

.hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/hero-full-image-x3.jpeg);
}

.hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/hero-banner-image-x3.jpg);
}
}

Mobile Devices

For mobile, I just made use of one picture which had a resolution of 800px by 1200px. This should cover most mobile screens.

Mobile Device Media Query
@media screen
and (max-device-width: 800px) {

.hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/hero-full-image-mobile.jpeg);
}

.hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/hero-banner-image-mobile.jpg);
}
}

monderizr-webp.js

modernizr have really great tools not just for webp, but for a host of different things for Javascript and CSS.

You can go to their modernizr download page, and build the minified js you need. Then add it to your website. Basically modernizr-webp detects your users devices if it can support webp. If it can, then it will give the html body a webp class. If it doesn't, it gets a no-webp class.

We can then use this webp/nowebp class to serve different image formats in our media queries for different screen sizes in css.

Media Query with webp and nowebp classes
/* Desktop Devices */
@media screen
and (max-device-width: 1200px) {
.no-webp .hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/hero-full-image-x1.jpeg);
}
.webp .hero-background {
background-image: url(/quantum-cleaning-assets/img/hero/webp/hero-full-image-x1.webp);
}
.no-webp .hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/hero-banner-image-x1.jpg);
}
.webp .hero-banner {
background-image: url(/quantum-cleaning-assets/img/hero-banner/webp/hero-banner-image-x1.webp);
}
}

SVG

As much as possible, it's always better to serve SVGs, They resize on their own and they aren't heavy like JPEGs, PNGs or... GIFs 🤮. If ever you have graphics for your website, serve them as SVGs instead.

<picture> element

You can also serve your images in html inside a Mozilla picture element.

The <picture> HTML element contains zero or more <source> elements and one <img> element to offer alternative versions of an image for different display/device scenarios. The browser will consider each child <source> element and choose the best match among them. If no matches are found—or the browser doesn't support the <picture> element—the URL of the <img> element's src attribute is selected. The selected image is then presented in the space occupied by the <img> element. - Mozilla

<picture> element demo
<picture>
<source srcset="/media/cc0-images/surfer-240-200.jpg"
media="(min-width: 800px)">
<img src="/media/cc0-images/painted-hand-298-332.jpg" alt="" />
</picture>

This way, you have the choice of either setting up your pictures in HTML or in CSS.

Closing Thoughts

I don't really have any closing thoughts, but I like adding closing thoughts to my blogs because it feels like a good way to say goodbye... and if you could buy me a ☕️ that'd be great. Thanks!